Crafting Success
About us
Services
Our comprehensive, insight-driven creative solutions establish genuine connections with rapidly growing multicultural consumers who are shaping a vibrant and diverse Multicultural America. In a U.S. population characterized by multicultural majorities, multicultural marketing becomes the new general market and is imperative for unlocking your brand’s growth potential to reach new heights.
- Creative Leadership
- Research and Strategy
- Brand Building
- 360 Creative Solutions
- Media Planning and Buying
- Community Management
- Reporting and Analytics
Furthermore, we provide tailored training and coaching programs to empower executives, fostering advocacy for diversity, equity, inclusion, and the adoption of best practices in multicultural marketing to successfully lead high-performing teams.
Coaching
In a world where consumers scrutinize brands inside-out and demand brands to become agents of change, it is a strategic imperative that executives walk the talk and bring the brand they represent to life in a purposeful way.
This is why we offer:
- Executive Coaching
- Personal Branding
- High Performance Team Building
- Cultural Inclusion Training
- Multicultural Marketing Best Practices
Clients
VERTICALS
- CPG
- Telecommunications
- Financial
- Healthcare and Pharmaceutical
- Higher Education
- Retail and QSR
CONSUMER AUDIENCES
- U.S., Multicultural (U.S. Hispanic, Black American, Asian American)
- Latin American
- Women
- LGBTQ+
- Millennials
- Centennials
Meet the team
Our senior executive team comprises true multicultural experts with the strategic insight to serve as advisors, enhancing your brand’s marketing performance and adding significant value.
Belinés Bartra
Founder and Chief Strategy Officer
“I am passionate about uncovering insights that drive creative strategy and ignite brand power to win multicultural audiences purposefully”.
With over 20 years of global and cross-cultural strategic planning experience, Belinés has successfully built and grown iconic brands in Multicultural America, Europe, Asia, and Latin America. Her expertise spans fast-paced verticals, including CPG (Unilever, Colgate, SC Johnson, Heineken, Coca Cola), Telecommunications (AT&T, Verizon, Virgin Mobile, Microsoft), Financial (Amex, Mastercard, Citibank, Fidelity Investments), Health & Wellness (J&J, Janssen, AstraZeneca, Novartis, Pfizer, United Healthcare, Blue Cross Blue Shield, Solis Health Plans, Massage Envy), and more.
Natacha Ginocchio
Account Director
“If you don’t plan you plan to fail”
With over 15 years of account management experience, Natacha is a distinguished multicultural executive who has consistently excelled in leading advertising agencies and elevating renowned brands such as Dell, Hershey’s, Verizon, Chevron – Texaco, and others to new heights.
Gino Ginocchio
Creative Director
“We must seek the truth; once we find it, we have to make it look amazing.”
With over 17 years of experience, Gino has been a key player in major New York advertising agencies. Trusted by clients such as Verizon, AT&T, and P&G, he has a proven track record in conceptualizing and executing successful national campaigns. Gino has also contributed his expertise to multinational agencies including Y&R, Publicis, The Community, and McCann.
Karin de Oliveira
CREATIVE DIRECTOR | ART
“Good art direction inspires consumers to make it a must have brand rather than a nice to have brand”.
With over two decades of experience, Karin has consistently showcased a successful track record in crafting award-winning, creatively effective multicultural campaigns and fostering engaging consumer experiences across diverse platforms and industries. Her passion lies in building iconic brands, including Burger King, BMW, AT&T, Sanofi, Merck, Genentech, Amgen, United Healthcare and others, spanning from healthcare to CPG.
Contact
“Multicultural marketing is not a disposable lens to see the world with new eyes for a day, nor having a portion of your marketing budget to comply with checking a DE&I box. Brands and marketers, are you ready to infuse it and express it in your DNA to fuel your brand’s growth potential to new heights?“